Into the Arctic
This collection is inspired by the arctic and the ongoing climate change that the planet is facing. My brand aims to help global warming problems and the melting of the ice caps in the arctic through sustainable fashion practices.
Being a luxury company, there is more room in pricing margins to create pieces that are both eco-friendly and new takes on classics that do not go out of style, allowing the wearer to keep the piece for many years.
I envision this company as a winter apparel company that creates anything from outerwear to pants and long sleeve shirts. Some competitors are Moncler and Canada Goose. However along with producing sustainable pieces, the company is also cruelty free, using faux fur instead of animals.